[01]
Strategic Intelligence
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Brief in. Strategy out.
MeldSignal reads what real people are saying about your category every week, and writes your campaign, event and PR plans from it, with the real dated posts behind them.
PLANS WITHIN THE HOUR
built from real conversation
read again every week
[02]
PHILOSOPHY
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STRATEGY AT THE SPEED OF THE SIGNAL IT READS. WEEKS OF WORK, DELIVERED IN UNDER AN HOUR.
STRATEGY AT THE SPEED OF THE SIGNAL IT READS. WEEKS OF WORK, DELIVERED IN UNDER AN HOUR.
STRATEGY AT THE SPEED OF THE SIGNAL IT READS. WEEKS OF WORK, DELIVERED IN UNDER AN HOUR.
Eight years on twenty global consumer brands across six industries: beauty, luxury, spirits, automotive, fashion, activewear. MeldSignal productises the Signal System methodology that shaped that work.
Nil Nuhoglu
Founder and CEO, MeldSignal
8+
years on global consumer brands
8+
years on global consumer brands
8+
years on global consumer brands
20
brands shaped
20
brands shaped
20
brands shaped
6+
consumer industries
6+
consumer industries
6+
consumer industries
<1 hr
typical turnaround
<1 hr
typical turnaround
<1 hr
typical turnaround
[03]
Capabilities
_
Brand strategy, end to end.
Brand strategy, end to end.
Brand strategy, end to end.
[id]
[service]
[What we do]
01
A plan you can defend
Built from real consumer conversation. Every tension carries its evidence: the quote, platform, date and link.
01
A plan you can defend
Built from real consumer conversation. Every tension carries its evidence: the quote, platform, date and link.
02
It keeps reading after delivery
Your brand is read every week. The Monday update says what changed in your category and what it means for your plans.
02
It keeps reading after delivery
Your brand is read every week. The Monday update says what changed in your category and what it means for your plans.
03
Sharper every time
Every week and every plan makes the next one in your category sharper. Your thinking stays yours.
03
Sharper every time
Every week and every plan makes the next one in your category sharper. Your thinking stays yours.
[04]
Pricing
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FROM ONE PLAN TO A PORTFOLIO
FROM ONE PLAN TO A PORTFOLIO
FROM ONE PLAN TO A PORTFOLIO
Monthly
Annual
2 Months Free
Your First Brand
One brand on the record. Read every week, planned on whenever you need it.
/month
Six months of your category, read on day one
Read again every week, with a Monday update
Behaviours, tensions and competitors, week by week
Campaign, event and PR plans, each within the hour
Results two weeks after every plan ends
Ask MeldSignal, every answer sourced
Every plan as a page, a PDF and a deck
Every Brand After
For agencies, groups and anyone with more than one brand.
/month
Everything your first brand has
Every brand in one account
Switch between brands in one place
Add or remove a brand at any time
Pay As You Go
One plan on one brand. No subscription.
/plan
Your category read, six months back
One campaign, event or PR plan, within the hour
Ask MeldSignal for 30 days, every answer sourced
The plan as a page, a PDF and a deck
Kept in your account for a year
£149 off your first month if your brand goes on the record within 30 days
Monthly
Annual
2 Months Free
Your First Brand
One brand on the record. Read every week, planned on whenever you need it.
/month
Six months of your category, read on day one
Read again every week, with a Monday update
Behaviours, tensions and competitors, week by week
Campaign, event and PR plans, each within the hour
Results two weeks after every plan ends
Ask MeldSignal, every answer sourced
Every plan as a page, a PDF and a deck
Every Brand After
For agencies, groups and anyone with more than one brand.
/month
Everything your first brand has
Every brand in one account
Switch between brands in one place
Add or remove a brand at any time
Pay As You Go
One plan on one brand. No subscription.
/plan
Your category read, six months back
One campaign, event or PR plan, within the hour
Ask MeldSignal for 30 days, every answer sourced
The plan as a page, a PDF and a deck
Kept in your account for a year
£149 off your first month if your brand goes on the record within 30 days
For an agency or group that wants custom work rather than a bigger plan: your own deck template built into the app, every plan delivered in it, a wider data search, and hands-on onboarding.
ENTERPRISE
For an agency or group that wants custom work rather than a bigger plan: your own deck template built into the app, every plan delivered in it, a wider data search, and hands-on onboarding.
ENTERPRISE
ENTERPRISE
WHAT YOU GET
[05]
How it works
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From your brand to a plan you can run
From your brand to a plan you can run
From your brand to a plan you can run
Four steps. The work between them is done for you.
Phase 1
You set up your brand
Your website, your market, the competitors you name. About ten minutes, once.
phase 2
We read your category
Six months of public posts on the first day, then every week.
Phase 3
You brief a plan
A campaign, an event or a story to place. The plan comes back within the hour, every move dated.
Phase 4
You read the results
Two weeks after the plan ends: how the conversation moved while it ran.
Phase 1
You set up your brand
Your website, your market, the competitors you name. About ten minutes, once.
phase 2
We read your category
Six months of public posts on the first day, then every week.
Phase 3
You brief a plan
A campaign, an event or a story to place. The plan comes back within the hour, every move dated.
Phase 4
You read the results
Two weeks after the plan ends: how the conversation moved while it ran.
[06]
Answers
_
Frequently asked questions
01
What does MeldSignal deliver?
A record of your brand's category, read every week from public posts, and the plans you brief on top of it: campaigns, events and PR, each within the hour. Every tension shows the posts behind it.
02
What is a plan?
A dated plan for a campaign, an event or a story to place: the moves, when they run, where, and a brief for each move. Two weeks after the plan ends, the results show how the conversation moved while it ran.
03
Where does the research come from?
Public conversation across five platforms: Reddit, YouTube, TikTok, Pinterest, and Instagram posts and reels. Six months on the first day, then every week, in your market's own language, filtered for relevance before anything is written. Every tension carries the posts behind it: quote, platform, date and link.
04
How is my data and IP protected?
Your brands, briefs, plans and questions stay yours. They sit in your own workspace, isolated from every other client, and are never used to train any outside provider's model. The system gets sharper at reading a category over time from de-identified patterns, never from anything that identifies you or your brand.
05
Can I buy one plan without a subscription?
Yes. Pay As You Go is £149 for one plan on one brand, with no subscription and nothing to cancel. Your category is read, the plan is written, and Ask MeldSignal stays open for 30 days. Put the brand on the record within 30 days and the £149 comes off your first month.
06
How is it billed?
Per brand, monthly or yearly. Your first brand is £349 a month and every brand after it £249. Yearly gives two months free. Add or remove a brand at any time in Billing.
DIRECT LINE
Email reaches the founder. Same-day reply. Bring your brand, we'll walk you through what MeldSignal would show you about your category.
Nil Nuhoglu
Founder and CEO, MeldSignal
[06]
Answers
_
Frequently asked questions
01
What does MeldSignal deliver?
A record of your brand's category, read every week from public posts, and the plans you brief on top of it: campaigns, events and PR, each within the hour. Every tension shows the posts behind it.
02
What is a plan?
A dated plan for a campaign, an event or a story to place: the moves, when they run, where, and a brief for each move. Two weeks after the plan ends, the results show how the conversation moved while it ran.
03
Where does the research come from?
Public conversation across five platforms: Reddit, YouTube, TikTok, Pinterest, and Instagram posts and reels. Six months on the first day, then every week, in your market's own language, filtered for relevance before anything is written. Every tension carries the posts behind it: quote, platform, date and link.
04
How is my data and IP protected?
Your brands, briefs, plans and questions stay yours. They sit in your own workspace, isolated from every other client, and are never used to train any outside provider's model. The system gets sharper at reading a category over time from de-identified patterns, never from anything that identifies you or your brand.
05
Can I buy one plan without a subscription?
Yes. Pay As You Go is £149 for one plan on one brand, with no subscription and nothing to cancel. Your category is read, the plan is written, and Ask MeldSignal stays open for 30 days. Put the brand on the record within 30 days and the £149 comes off your first month.
06
How is it billed?
Per brand, monthly or yearly. Your first brand is £349 a month and every brand after it £249. Yearly gives two months free. Add or remove a brand at any time in Billing.
DIRECT LINE
Email reaches the founder. Same-day reply. Bring your brand, we'll walk you through what MeldSignal would show you about your category.
Nil Nuhoglu
Founder and CEO, MeldSignal
[06]
Answers
_
Frequently asked questions
01
What does MeldSignal deliver?
A record of your brand's category, read every week from public posts, and the plans you brief on top of it: campaigns, events and PR, each within the hour. Every tension shows the posts behind it.
02
What is a plan?
A dated plan for a campaign, an event or a story to place: the moves, when they run, where, and a brief for each move. Two weeks after the plan ends, the results show how the conversation moved while it ran.
03
Where does the research come from?
Public conversation across five platforms: Reddit, YouTube, TikTok, Pinterest, and Instagram posts and reels. Six months on the first day, then every week, in your market's own language, filtered for relevance before anything is written. Every tension carries the posts behind it: quote, platform, date and link.
04
How is my data and IP protected?
Your brands, briefs, plans and questions stay yours. They sit in your own workspace, isolated from every other client, and are never used to train any outside provider's model. The system gets sharper at reading a category over time from de-identified patterns, never from anything that identifies you or your brand.
05
Can I buy one plan without a subscription?
Yes. Pay As You Go is £149 for one plan on one brand, with no subscription and nothing to cancel. Your category is read, the plan is written, and Ask MeldSignal stays open for 30 days. Put the brand on the record within 30 days and the £149 comes off your first month.
06
How is it billed?
Per brand, monthly or yearly. Your first brand is £349 a month and every brand after it £249. Yearly gives two months free. Add or remove a brand at any time in Billing.
DIRECT LINE
Email reaches the founder. Same-day reply. Bring your brand, we'll walk you through what MeldSignal would show you about your category.
Nil Nuhoglu
Founder and CEO, MeldSignal